Louis Vuitton goes to Japan

Louis Vuitton is heading to Japan for the Cruise 2018 show in May this year. After last years Cruise saw the collection being showcased in Rio just two months before the Olympic games, it seems that Creative Director, Nicolas Ghesquière takes his shows to the home of their inspiration.

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Last years 2017 Cruise 


Japan has always held a lot of stimulation behind the brands ideas right from the infamous LV monogram being designed from Japanese family crests, and it would have been hard to miss fashions first anime model for the SS16 campaign. Final Fanasy XIII character, Lightning, was plastered all across billboards sporting various Vuitton pieces.

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Louis Vuitton Series 4 featuring Final Fantasy XIII character, Lightning

Not only this, Ghesquière has also been known to take the French brand into collaborations with other Japanese brands including;  Comme des Garçons’,  Yayoi Kasuma and Rei Kawakubo. It’s no surprise that this is the direction the Cruise is going. May 14th is definitely a date to put in the diary.

Louis Vuitton Cruise 2017
Louis Vuitton Cruise 2017 in Rio last year


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